Evaluation - Question 3

What kind of media institution might distribute your media product and why?


Indie pop magazines such as;

are sold in supermarkets or you can even buy them online. NME is distributed by IPC Media which are the 'International Production Corporation' whereas, Q magazine is distributed by Bauer Media Group which is a european based company. One indication that you can buy it from a supermarket it the barcode in the bottom right hand corner as this is scanned by the people working in the shop and given to the customer. However, one other indie pop magazine I researched into was:

this magazine is an online magazine that you can subscribe to which means you will pay a monthly fee for it to be delivered to you, as a result Rolling Stone Magazine is it own distributor as they send the magazine directly to you. Unlike the other magazines above Rolling Stone does not have a barcode which indicates you cannot buy it from a supermarket.

My magazine is very much like the Rolling Stone magazine however in some aspects I believe it looks more like an NME magazine therefore, I believe the institution that should distribute my magazine should be the IPC. IPC media sell all types of magazines such as; Women's Own, Look magazine, InStyle magazine and I believe my magazine should be with those magazines. Why you ask? Well IPC distribute magazines for all different types of audiences and some of their most popular magazines such as NME are targeted at the same audience my magazine is aimed at. My magazine looks professional and fits in well with this distribution also, it is a well established institution this is why I have chosen IPC to distribute my media product.